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Sustainable Buildings: Opportunities & Challenges for Building Product Manufacturers

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By John Serafano

Issue Information

This article originally appeared in the (02) February 2006 issue of Gravure Magazine

What is the Sustainable Building movement? Why should gravure printers care about environmentally responsible building practices? What’s new about being “green?”

Sustainability is a word often heard these days, but not well understood. Simply defined, sustainability is the delicate balance between the environment, society, and economies; where the earth’s life support systems must be measured equally with maintaining equity in our communities and upholding the standard of living for current and future generations.