Why Wal-Mart Needs the Printed and Electronics Industry

Issue Information

This article originally appeared in the (10) October 2006 issue of Gravure Magazine

What Wal-Mart wants, Wal-Mart usually gets. The behemoth from Bentonville occupies a unique place in the history of American business. What it also occupies is a unique place in advancements that benefit both Wal-Mart and businesses worldwide. Wal-Mart’s size, scope, and directives issued as a function of both can drive innovation in many arenas, from packaging to supply chain management. Make no mistake, Wal-Mart acts in its own self-interest, in pursuit of its mission of “Always Low Prices.” This focus on lowering costs across the supply chain is the secret to Wal-Mart’s success, and the technologies Wal-Mart choose to push in pursuit of that goal benefit from massive dollars and attention when Wal-Mart sets its mind to something.